Tactical writing from the team and our customers. No SEO myths, no AI hype — just things that ship.
A deep dive into the architecture behind AI search visibility — from prompt sampling to citation extraction to share-of-voice maths — and what we learned watching GPT, Perplexity, Gemini, Bing AI, and Google SGE side by side.
Token bucket vs concurrent requests, why the Data API ≠ the Admin API, and the caching trick that saved our weekend.
Cinder Growth shares the migration playbook — Looker dashboards retired, MOM reports moved to one click.
A 30-line file decides whether AI engines see your structured truth or hallucinate around your brand.
Pick a day, pick a list, walk away. Rankify renders and emails the MOM PDF on autopilot. With diffs.
Interaction-to-Next-Paint quietly became the metric that breaks Lighthouse scores. Here's the prioritised list of fixes.
Five reusable frames clients respond to — copied from 240+ MOMs we reviewed across our beta cohort.
If your content shows up in a ChatGPT answer, which prompt got you there? We tested 6,000 of them. Here's the pattern.
Stop reporting on "unassigned" 22% of the time. A walkthrough of channel rule order and what to fix today.
Write once, render everywhere. Notes now flow from dashboard to PDF with bullet lists, links, and @teammate tags.
Field notes on reporting, AI search, and agency workflow. 2,400+ readers. Easy unsubscribe.